- Respond to reviews:
One of the Digital marketing tips for local businesses is to respond to review. Your business reviews are what customers think about your business. Ignoring them means ignoring customers. It is also known as the online reputation of the business. For the local businesses, reviews play a very important role in improving sales because customers today read reviews before making a purchase.
Protip: Make sure to reply to all the reviews (negative/positive)
- Leverage on social media:
It is said that an avg. a person spends nearly 3 hours a day on social media. This means that he is constantly coming across a lot of information and brand ads/ pages. In such a scenario if we show him our brand’s ad or have a page on social media platforms, he will be able to identify us in the market when he goes shopping. Try to put engaging content on your brand page so that people love following you. This will help you to increase your followers.
Pro tip: Digital Marketing Tips for local businesses- The best practice is to have social media accounts on all major social media channels so that we can create an impact on the user’s mind.
- Maintain your website:
The website plays a pivotal role in getting organic traffic and running ads on Google. According to Backlinko, there are close to 200 factors that are responsible for driving organic traffic to your website. The most important are –
- Content of the website
- Design of the website
Pro-tip: Consulting a digital marketing agency can help you get clarity on how to go ahead with your website development and promotion.
- Improve Google Business Listings: This is the most important aspect when it comes to doing local SEO. Some important points while optimizing your Google Business Listings are to ensure you put in details like the Name of the business, Address, and phone number correctly. Also, you can add other details like business hours and photos of business to your profile.
Protip: Optimizing and updating Google’s business profile is an amazing practice because Google takes this as a ranking factor.
- Target relevant keywords:
A keyword is a query that a user types to get the desired information he is looking for. It was believed to be a good practice to optimize your content with relevant keywords. Those are keywords that make sense to your business. You can use those keywords in the meta title tag, heading of the article, sub-headings, and content. You can use many tools for searching keywords but I would suggest you go with Google Keyword Planner. It is a free tool and will help you find keywords easily.
Pro tip: Don’t stuff keywords in the content unnecessarily. It is meant to be a bad practice (black hat SEO technique) and Google will penalize your website for doing this. Try to keep the keyword usage as natural as possible.
By now, I am sure you would be convinced about why digital marketing is the best for your local business. So what are you waiting for? Get those digital marketing tips into practice and scale-up your business like never before!