“Digital presence” simply refers to how your business appears online; it is what people find when they search for your business or company on the internet. Digital presence includes content that you control, like the content on your website and social media profiles, and also content that you don’t control, such as your search results and online reviews. Think about everything you do on the internet on behalf of your business.
Your digital presence includes:
- Your websites and the blogs that you write
- Social media sites (LinkedIn, Facebook, Twitter, etc.)
- Search Results across different Search Engines
- Location and Directory listings
- Online reviews and ratings
- Digital ads (social ads, search ads, Bing ads and so on)
Why Does Your Business Need a Strong Digital Presence?
1. Tell Your Brand Story
You chose to start your business for a reason. A proper digital marketing strategy will communicate your business’s story to the right people. In reality, any agency can’t actually “promise more leads” or “guarantee quadrupled sales” – that’s just feasible. What they can offer is a service that will get your business out there and in front of consumers who are interested in what you have to offer.
2. Build a Reputation
According to Forbes, most people form a first impression within the first seven seconds. However, today, most people will search for a business online before ever speaking to an employee. Your online presence determines the kind of impression you make on your customers. You can cultivate a positive relationship with attractive, user-friendly website design, by responding to all reviews and making negative reviews right, by contributing useful ideas to the social media conversation, and through many other techniques.
3. Generate Leads
When you spend so much on the promotion of your business, it’s essential to get more returns from the same. There are two ways to generate your leads online; one, you can get them organically through your contacts and connections. Secondly, you spend a little and get more leads through online ads. Since every other person is on their second screen, that is on a mobile phone there is the best chance to reach more people. Your audience spends maximum time on a mobile phone. About 88 per cent of households in India are using phones. Therefore, your digital presence provides you with a maximum chance to reach your audience and help convert them into valuable customers.
Running a small business is not an easy task!
As a small business owner, you have to ask yourself: How to optimize the marketing budget? You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demands your attention. Your time typically spent on operational issues, and you often struggle to find the time to do any marketing at all. Small businesses must plan their marketing budget to get the maximum returns, leads & sales from it. For more information on the art and importance of digital presence for your company, or if you need help in developing a digital marketing strategy for your business, it is best to connect with an expert agency today to take it forward!